A Customer-Centric View of E-Commerce Security and Privacy

Business organizations have huge potential to increase their customer base by offering e-commerce services, especially in the post-pandemic era. Ensuring secure applications plays an important role increasing base. To develop appropriate policies and technological infrastructures, business first need establish understanding of reservations customers toward e-commerce, as well perception security privacy applications. In this paper, we present results empirical study conducted Pakistan gain insight into mindset on using An online questionnaire was set up collect data, which were analyzed partial least squares method with SmartPLS software. The findings highlight that customers’ concerns about credit card usage, over information security, motivational factors for shopping offered organizations, trustworthiness, user’s feelings reputation impact data trust application. can help improve infrastructures adopting emerging technologies digital forensics.